Nigerian Media Monitoring Services Celebrates 5 Years of Operation | The Street Reporters Newspaper Nigerian Media Monitoring Services Celebrates 5 Years of Operation | The Street Reporters Newspaper




Nigerian Media Monitoring Services Celebrates 5years of Operation

Nigerian Media Monitoring Services Celebrates 5 Years of Operation

424
Kindly Share this Story

This post has already been read 196 times!

P+ Measurement Services, Nigeria’s foremost Independent Public Relations (PR) measurement and evaluation agency, marks its fifth-year of successful operation in Nigeria with qualitative offerings that surpasses clients’ expectation.

 

Nigerian Media Monitoring Services Celebrates 5years of OperationThe leading agency with expertise in Media Monitoring, PR Measurement and Audit, CEO Media Performance and Advisory, has offered services to over 45 brands and 15 Public Relations agencies in its five years of operation in the country.

 

As the only AMEC Member in Nigeria, P+ has strong partnerships with the Nigerian Institute of Public Relations (NIPR) and Reelforge Media Monitoring; the biggest media monitoring agency in the East African region covering more than five countries.

 

Speaking on its business portfolio, the Chief Insights Officer, Philip Odiakose, said every client media data has a story to tell and it depends on how strategic you are in flogging the data to yield meaningful results.

 

He avowed that P+ services with state-of-the-art technology and highly skilled media analysts has greatly enhanced clients’ businesses to immeasurable heights, exceeding their expectations, thus making P+ unique in the industry it operates.

ALSO READ  HURIWA Condemns Alleged Alliance Between Amosun Group, Ogun PDP candidate

 

“Our Measurement and Evaluation report is in-depth, robust and flexible to accommodate valid metrics that brands desire to see reflected in their reports, and it is also based on the AMEC Standard in accordance with the Barcelona Principle 3.0. We deploy the P+MCA (media content analysis) methodology for media evaluation and analysis based on qualitative and quantitative metrics in analysing media exposure,” Odiakose affirmed.

 

On the agency’s portfolio, the Chief Operating Officer, Olufunke Mohammed, points out that P+ understands the value of valid PR metrics to its clients’ media performance audit report.

 

Since inception, the agency has been able to provide media monitoring, measurement, evaluation and performance audit services for brands, agencies and government bodies that operates in various industries and organisations ranging from Banking, Telecom, Insurance, Airlines, Tourism, Government, Non-Governmental Organisations (NGOs), Pensions, Health Management Organisations (HMOs), Tobacco and Lifestyle.

 

Attesting to P+ capabilities and unique offerings, the Regional Executive Head, Marketing and Corporate Communication, Standard Bank Group, Nkiru Olumide-Ojo, said they are strategic in their input, futuristic in their outlook, and that the agency is an amazing partner on managing upheavals in the media management value chain. “I would recommend them easily,” she said.

ALSO READ  Katsina Deputy Governor Condoles Family Of Salihu Barau, Former KSIRS Chairman

 

Also, the Principal Lead/ Chief Executive Officer, BudgIT Foundation, Gabriel Okeowo, put forward that P+ has been of great support to the Foundation, as it serves as a media crawler and auditor for its PR activities.

 

He further stated that P+ is relevant for impact tracking and more importantly for quickly identifying negative vibes around the work of BudgIT, thus giving the Foundation the opportunity of responding swiftly to issues. He therefore recommends the agency to other organisations for optimum efficiency.

Source: The Street Reporters Newspaper

 

 

You can call us using the “Call Us Now” button on this site. Or Email your article or press release to us via: news@streetreporters.ng and follow us on Twitter and Instagram @StreetReporters and Facebook at www.facebook.com/StreetReporters.ng to get our latest updates! ============================
ALSO READ  Antony Asked Ajax to Negotiate with United
Dear Reader,

To serve our readers with free authentic and comprehensive information is becoming more and more expensive by the day. So, we request that you support us daily, monthly or annually with any amount to assist us in providing daily free access to our publications to our readers. To support THE STREET REPORTERS NEWSPAPER, you can pay into the company's corporate account: Wema Bank (ALAT BY WEMA): Account Name: THE STREET SERVICES AND MEDIA RESOURCES INTERNATIONAL ACCOUNT NUMBER: 7358221463. Sterling Bank: Account Name: THE STREET SERVICES AND MEDIA RESOURCES INTERNATIONAL Account Number: 8227410821 And if you would like us to connect with you and add you or your organisation to our list of Partners, send details of your bank transfer and Whatsapp number via email to: partners@streetreporters.ng OR Whatsapp number: +2348175047979 Send press releases, media coverage invites to: news@streetreporters.ng


Kindly Share this Story


The Street Reporters Newspaper is reliable latest news portal and publishes opinions, business news, politics, and sports news from Nigeria and the world.


Subscribe
Notify of
guest
Enter your name
Enter a valid email address to comment
0 Comments
Inline Feedbacks
View all comments
0
Would love your thoughts, please comment.x
()
x
Call Now ButtonCall Us Now!